THE Woking-based McLaren Group have announced the reappointment of Ron Dennis CBE as their new Chief Executive Officer, just two years after he left the role.
Mr Dennis, a shareholder of McLaren since 1980 and the architect of its modern era, held the title of CEO from 1982 to 2012.
He also acted as Team Principal of the McLaren Formula 1 racing team from 1982 to 2009.
Following his appointment last week, Mr Dennis said: “My fellow shareholders have mandated me to write an exciting new chapter in the story of McLaren, beginning by improving our on-track and off-track performance.”
And that has been interpreted as a warning to current Team Principal Martin Whitmarsh who endured a tough season trackside last term.
McLaren were well off the pace compared to their Red Bull and Ferrari rivals, with persistent car trouble leaving them well down the standings.
Sergio Perez has also departed after failing to fill the boots of Lewis Hamilton who left the team the season before last.
“Over the coming weeks I intend to undertake a thorough and objective review of each of our businesses with the intention of optimising every aspect of our existing operations, whilst identifying new areas of growth that capitalise on our technologies, and where appropriate further investing in them,” added Mr Dennis.
“During February, I will articulate a new group strategy and implement the organisational structure best suited to achieving it. I am excited by the prospect of returning to the role of Chief Executive Officer and working with my many colleagues and fellow shareholders to fulfil our objective – which is to win at whatever we do.”
Mr Dennis will remain Chairman of McLaren Automotive, the marque’s successful high-performance road car company.